Nike profile
Nike is an American company specializing in shoes, clothes and sports equipment. The name is inspired by the Greek goddess of victory Nike, goddess with wings capable to move at high speed, which represents the best known statue in the Louvre museum in Paris.
The company assured its fame by a simple and quickly recognizable logo: the Swoosh, a comma put horizontally in reverse, was created by Carolyn Davidson in 1972 as the wing of the goddess Nike.
Nike headquarters are based in Beaverton, Oregon.
Nike shoes
| Air Force 1 | Nike Jordan |
| This was the first basketball shoe to use the Nike Air technology. The Air Force 1 was produced in 1982 and discontinued the following year. It was re-released in 1986 with the modern italic Nike logo with a Swoosh on the bottom on the back of the shoe… more about Air Force 1 | Air Jordan, known colloquially as Air Jordans, Jordans, Js, or “MJs” are a brand of shoes produced by Nike, Inc which was designed for and endorsed by legendary professional basketball player, Michael Jordan. The Air Jordan line is created by Jordan Brand, a sub-division of Nike… more about Nike Jordan |
| Nike Dunk | Nike Shox |
| Nike’s basketball shoe line was fairly popular in the skateboarding scene, and the Dunk soon became a popular shoe for skaters due to the stability and lower profile sole which improved grounding performance. After some time, Nike created a Dunk specifically for skateboarders, known as the Nike SB Dunk… more about Nike Dunk | The first shoes to use the Shox technology were introduced in late 2000, the R4 runner, the BB4 basketball shoe, and the XT4 cross-training shoe. Nike claims that Shox not only absorb impact from heel strike while running; they also “spring back” and add more power to a runner’s stride… more about Nike Shox |
Nike shoes technology
More than ever, scientific research and technological development in the laboratories of the Nike Company offer new ways to improve existing products. Every element of creation of NIKE sports shoes is a fruit of continuous evolution: reducing the weight of sneakers, developing new concepts of footwear… more about Nike shoes technology
Nike sponsorships
Nike has signed top athletes in many different professional sports to endorsement deals in order to further promote their products. Discover more sportsmen, teams and clubs collaborating with Nike
