NIKE shoes technology is aiming to match the increasing demands of human potential.

Who could think so? Only innovator! Such attention to detail, the belief that you can always open up something new and previously unknown and one more technical advantage, all this provides the background for the creation of NIKE shoes.

More than ever, scientific research and technological development in the laboratories of the Nike Company offer new ways to improve existing products. Every element of creation of NIKE sports shoes is a fruit of continuous evolution: reducing the weight of sneakers, developing new concepts of footwear comfort, leaving apart the traditional design, using modern materials and systems, continuous improvement of production.

NIKE Cushioning

The main tasks of cushioning are as follows:

- Reducing the shock impact
- The distribution of peak pressure on the maximum area
- Total protection against the harmful effects of shock impact
- Ensuring the overall comfort.

Nike has invested in finding the ways to meet all these requirements more money and research resources than any other sportswear company in the world!

NIKE AIR

Resistant to wear. Multilateral. Revolutionary.

Nike Air technology was first used in the air as a buffer, invented in the laboratories of NIKE, and it drastically changed all that humanity was aware of cushioning: the capsule with compressed air for the first time begun to apply to sports shoes as a shock absorber. And the system sets the standard for all cushioning systems up to date, even more than 20 years after its invention.

Max Air

Maximum protection from shock impacts.

The brutal, repetitive, peak impacts, which the body is getting during practising professional sports, have a negative impact both on the human body, and on sportive results. The system depreciation Max Air was created specifically to reduce these impacts and provide maximum protection. Nike Max Air is ready to take the hit on itself!

Zoom Air

The system depreciation Zoom Air - an upgraded technology NIKE AIR, is using 3D fiber inside NIKE AIR cushions to create a low streamline shape.

Unprecedented cushioning:
- Zoom Air cushioning is incredibly elastic
- Zoom Air is created using elastic fibers based in the air-filled cushion
- A combination of elastic fibers and compressed air creates an improved absorption during the impact on surface and high returns
- A flat surface, streamline and low shape of Zoom Air cushioning increased the resistance
- Small size allows to gain high-performance cushioning without increasing the height of the underside.

NIKE SHOX

Revolution of mechanical cushioning and protection of shock impacts

Nike Shox technology provides optimal conditions for amortization, reduces the growth of impact at its peak increase (which reduces the risk of related injuries) and gives a unique feeling of full and quick-return energy. Extremely elastic material, used in design of Nike Shox columns, provides excellent absorption and increased durability of the system.